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Custom multi-channel analytics

Case for Automation

It takes 3 to 4 hours for a marketing team member to collect data on customer acquisition channels and report which channels perform better and provide the best CAC economics. After the data is collected, employees often build a manual internal report where the data is aggregated and rule-based analysis is applied. The data collection takes more time than actual marketing analysis which impacts the overall quality of marketing campaigns.

Bot Activities
  • Collects data from marketing CRM, Analytics systems on customer acquisition channels
  • Inserts the collected data into the relevant fields in the marketing report
  • Defines the best performing channels and tags them
  • Emails the report to stakeholders
  • Alerts the responsible team member on the report completion status
 
Automated software

Chrome

Google Analytics

Hubspot

MS Excel

MS Outlook

🚀 Author
  • Electroneek
📒 Bot Family
  • Marketing
💡 Tags
Related Blog Post
Automation in Marketing: the Smoothest Operational Journey for Your Team
11th August 2020
Automation in Marketing: the Smoothest Operational Journey for Your Team
Automation in Enterprise Data Management: Making the Best Out of The Strongest Business Currency
19th August 2020
Automation in Enterprise Data Management: Making the Best Out of The Strongest Business Currency

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