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Automation for MSPs: Why is it a Must-Have?

/ ~ 6 minutes read


Nowadays, the most successful Managed Service Providers (MSPs) understand the need to leverage automation internally and externally. Companies tend to have numerous processes that take up a wasteful amount of technological and human resources. By automating routine tasks and processes, MSPs can drastically reduce the error rate and consume less time.

Many companies still realize the issues of manually conducting repeated tasks and sustaining more expenses regularly while operating less efficiently. The solution to these issues is simple, automation.

Why is automation so important for MSPs? 

It is evident; automation is crucial for Managed Service Providers in saving time, reducing operational costs, and improving profitability. Furthermore, automating assists in creating predictability in receiving a certain standard of service. Such a consistent standard will keep the client's mind at ease, improving customer service rapidly. 

For example, if we take service delivery, automation can ensure your business delivers on promises that increase credibility. Hence, proving that by spending more time on customer services, companies can, in turn, derive a higher loyalty rate.

Apart from assisting MSPs in managing their operations internally, automation is an integral part of the end-client success for service providets. By leveraging automation, MSPs can significantly boost the growth of their customers' businesses and performance.

Benefits of automation 

By understanding one key question, we can divulge the absolute need for automation. The question is, How does it reduce the costs for MSPs? It reduces costs by providing the following benefits:

It cuts down operation time: Automating routine labor-intensive tasks ensures both time and resources don't get wasted. The focus can be put on more critical issues, as time is money.

The shift from low to high-value work:

When looking at functions like incident management, the main issue lies in using a workflow process that ensures efficient use of all business resources. Automation helps MSPs do just that.

Efficient use of resources: 

Automation improves turnover time and reduces the risk of human errors. Which in turn increases profitability by reducing costs. The chief element in meeting service-level agreements is communication. By utilizing bi-directional communication, IT automation can assist in remotely controlling the execution and improvement of any step in the entire process. Remote communication can take place through SMS, Email, IM, and phone.

Optimal system recovery time:

The sooner a critical issue can be found and resolved, the faster those systems can be up and running smoothly again. Utilizing automation for such a process can reduce system recovery time, which essentially means better service and a low risk of losing clients in the long run.

Above all the benefits mentioned, providing more time for MSPs to focus on customer satisfaction is vital. Building solid and trustworthy relationships can assist in sustaining profitability in the long run.

Automation Use Cases 

There are several types of automation, i.e.:

  • Robotic Process Automation (RPA)
  • Cognitive Automation 
  • Artificial Intelligence

While there are many options, in this article we will discuss RPA as it remains the most efficient way to reach a specific set of goals and satisfy business needs. Applying RPA to more functions such as password management and reporting without focusing on just the basic routine tasks can further improve efficiency. RPA bots work continuously, and faster, with increased reliability and accuracy.

With so many unique capabilities, RPA might be what brings your customers back with a new demand. Below are a few use cases of automation being used by Managed Service Providers.

Use case #1: Delivery of software solutions

Companies adopt RPA to automate the delivery of software solutions to new customers who are onboarding without the need for coding. It assists in installing even a thousand endpoint customers with just several clicks, which provides significant cost savings for Managed Service Providers.

Use case #2: Client Billing & Service Reports

Currently, many Managed Service Providers utilize RPA for creating and generating client billing statements and service reports, respectively. Such a function reduces the burden on the MSP’s staff in performing routine, time-consuming, and monotonous tasks. Additionally, by using RPA in the above role, MSPs can accurately track billing and ensure no errors occur in the process.

Use case #3: Infrastructure Management

RPA is often used to detect infrastructure problems and ensure the alerts reach the right people in real time. Additionally, firmware updates (low-level software) are automated to avoid security and performance issues for MSPs.

Use case #3: Network Management

Maintaining networks is the chief function of some Managed Service Providers. Setting up networking hardware, modifying bandwidth, and load time of networks are needed to run optimally to avoid network failures. Using RPA for such activities can cancel the need to adjust settings and configure networking devices manually. Hence, ensuring revenue-generating activities are running smoothly and error-free.

Use case #4: Sales Automation

Often Managed Service Providers avoid using sales automation due to being unfamiliar with how it functions and lack of experience in decoding data. However, Choosing RPA can make automating sales simple, easy to follow, and understandable while obtaining deep insights. MSPs can quickly understand what works and what doesn’t in terms of making changes to the sales game plan. ‍

Choosing the right automation vendor

Choosing the right automation vendor is highly crucial. ElectroNeek is one of the best choices for MSPs. The company ensures Managed Service Providers have increased visibility to set them apart from the competition, which is essential to prosper in a competitive market. 

In addition to increasing speed, simplifying delivery, and handling competitive markets, ElectroNeek’s core, enabling, and reselling services ensure that MSPs make money. One of the key benefits of using ElectroNeek’s platform is that MSPs can gain more profits by removing the need for bot licensing and development tools.


The essential element for a profitable business is the efficiency of its operations. With small teams, MSPs can find it challenging to get more work done with limited resources. Furthermore, the intense competition in the market makes RPA incredibly necessary to scale and thrive in business. ElectroNeek can help Managed Service Providers with just that.

Core services such as bot development, management, integration, and monitoring, along with excellent enabling services such as process discovery, PoC implementation, and management consulting, make ElectroNeek unique. Right from the automation process development to implementation and maintenance, ElectroNeek has got you covered.

If interested in getting more information about partnering with ElectroNeek and how you can leverage our services to strengthen your business profitability, please get in touch with any of our sales representatives. 

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