Pattern Group implemented ElectroNeek
to boost lead generation

TLDR

A Pattern Group Sales team implemented an ElectroNeek bot that helped them save more than 40 FTE hours weekly within lead generation processing. Increased SDR capacity led to the growth in annual revenue by up to $1M.

Background

Pattern Group is a team of experienced business management consultants that use the latest technologies to provide the best software engineering solutions as a response to the modern market needs. They address the inherent challenges that corporations of all sizes face while bringing a new service or solution to market or improving existing ones.

Among numerous consulting services Pattern Group provides are: setting up a business and digital strategy, product launch and development, sales operations management, and many others.

Challenges

Pattern Group Sales department spent up to 2 hours daily collecting prospects’ data. The team conducted a manual search across multiple websites and social media networks and executed email spam checks, then uploaded the relevant contacts into the CRM and created and sent marketing newsletters.

Up to $1M of annual revenue growth as a result of increased SDR capacity

A bot processed the list of companies and found decision-makers according to the specified parameters in LinkedIn. The bot verified email addresses in Scrapp and launched newsletters with customized variables (content, date, time, etc.).

Benefits of automation:
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Acceleration of contact list enrichment allowed the sales department to generate up to 20% more leads at the same time

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40+ FTE hours weekly saved for the Sales Development Representative (SDR) team members

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Up to $1M of annual revenue growth as a result of increased SDR capacity

The results and plans

More data-informed and accurate outreach increased the number of new customers and partners of the Pattern Group. The automated newsletter chains helped to retain prospects and move them forward within the sales funnel. The automated process also saved a significant amount of employees’ working hours.

Pattern Group implements ElectroNeek bots not only within customer outreach but in other business areas.

💼 Company
  • Pattern Group
📒 Industry
  • Consulting
🌏 Headquarters
  • New York, USA
🤖 Bots
  • Lead generation
  • Web scrapping
💡 Features
  • Spreadsheets automation
  • Browser automation
🚀 Automated software
  • Scrapp
  • LinkedIn
  • Microsoft
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